Explore Sterling

Built for Supply Chain Leaders

The Sterling Platform

Manage customer relationships, sales enquiries, samples, product information and pricing in one cloud-based platform.

Keep your team connected to the same customers, products and commercial information.

Faster Work. Measurable Results.

Individual cost calculations
10×faster
CoA checks against Specifications
10×faster
Across commercial administration
100+hours saved

The Sterling Platform

One Connected Platform for Commercial Operations

Bring customers, products, enquiries, samples, documents and pricing together in one cloud-based platform. Give your team a shared view of commercial operations, with the information they need to move work forward.

Select an area to explore the platform.

Showing Dashboards & Reporting example
SterlingIllustrative workflow

Commercial Pipeline

Sales pipelineExample data · GBP
Open pipeline£3MAcross all active stages
Opportunities24Open customer opportunities
In negotiation£495k5 opportunities
Pipeline by stageValue · opportunities
  • Qualified£920k · 8 opps
  • Sampling£865k · 6 opps
  • Quoted£720k · 5 opps
  • Negotiation£495k · 5 opps
Open pipeline valueMonth-end snapshot
£0£1M£2M£3MAprMayJunJulAugSep
Next focus · Follow up on 6 opportunities in sampling.
Illustrative sales pipeline. Fictional values show how opportunities progress from qualification to negotiation.
Explore Dashboards & Reporting

One platform. One source of commercial truth.

Sterling AI

Dedicated AI for Commercial Operations

AI is built into the Sterling Platform, working with your customer records, sales enquiries, samples, product data and documents. Use it to prepare record updates, compare CoAs with Specifications and calculate pricing on demand.

Less repetitive administration. More time for customers and commercial decisions.

Access Sterling AI through Capture

Capture is your shared AI workspace within Sterling. Enter an instruction or upload information, then review the proposed work before approving changes to your platform records.

  1. Provide the information

    Enter an instruction or upload a supported document.

  2. Review the proposed work

    Check the details and resolve anything that needs attention.

  3. Approve record changes

    Confirm the updates to your Sterling records.

SterlingIllustrative workflow

Proposed sales enquiry

Create a sales enquiry for Example Distribution: 2,000 kg of Product A, required by 15 November 2026.

Upload Agent
Customer
Example Distribution
Product
Product A
Quantity
2,000 kg
Required date
15 November 2026
Ready for review
Edit detailsApprove enquiry
Review customer requirements before creating the enquiry record.

6 Specialised Agents, Built into Sterling

AI for each workflow, connected to the same customer and product information.

Your AI Agent Team

Six specialised AI agents built into the Sterling Platform.

AI in Sales Enquiries

Upload Agent

Capture what your customer needs.

The Upload Agent creates and updates sales enquiries from the information you provide. It connects the customer, products, quantities and required dates in a record for your team to review.

Explore Sales Enquiries

AI in CRM

CRM Agent

Keep customer records up to date.

The CRM Agent prepares updates to companies, contacts, opportunity stages, meeting reports and next actions in your Sterling CRM. Review the proposed changes before saving.

Explore CRM

AI in Sample Management

Sample Agent

Track each sample through to feedback.

The Sample Agent works with your sample records to create requests, update preparation and dispatch statuses, and identify samples awaiting delivery or customer feedback.

Explore Sample Management

AI in Product Information

Product Data Agent

Turn product documents into usable data.

The Product Data Agent extracts information from Safety Data Sheets and Specifications into your PIM, linking each document to the relevant product record for review.

Explore Product Information

AI in Document Intelligence

Quality Agent

See where results differ from the Specification.

The Quality Agent compares CoA results with Specification limits, highlights exceptions and missing values, and gives your team a clear comparison to review.

Explore Document Intelligence

AI in Pricing

Pricing Agent

AI calculates pricing on demand.

The Pricing Agent uses the supplier cost, freight, quantity, currency and charges you provide to calculate landed cost, selling price and margin within Sterling.

Explore Pricing

Built into one platform. Connected to the same records. Access the agents through Capture, with proposed record changes ready for your review.

Connected Workflows.
One Platform.

Commercial Workflows

Connected Workflows. Clearer Commercial Decisions.

Manage the work behind each customer requirement, from the account and product record to samples, document checks and pricing.

Customer Relationship Management

Keep Customer Information Ready for the Next Conversation

Bring companies, contacts, opportunities and meeting reports into one shared CRM. Keep a record of customer discussions, decisions and next actions so your team can follow up with the full context.

  • Manage companies and contacts in one place.
  • Record meeting reports, track opportunity stages and agree next actions.
  • Use the CRM Agent to prepare record updates for review.
SterlingIllustrative workflow

Example Distribution

CRM Agent
Contact
Alex Morgan
Opportunity stage
Product evaluation
Next action
Send updated pricing

Meeting report

Product A · Sample review

Alex confirmed the sample meets the application requirements. Requested pricing for an initial 2,000 kg order.

Next action
Send updated pricing
Owner
Account manager
Proposed account update
Keep customer details, meeting reports and next actions together.

Sales Enquiries

Keep Every Sales Enquiry Connected

Record what each customer needs: the product, quantity, required date and any specific requirements. The Upload Agent helps create and update these enquiries, keeping the details connected to the right customer and product.

  • Link each enquiry to the right customer and product.
  • Update quantities, dates and requirements as needs change.
  • Review proposed changes before updating the record.
SterlingIllustrative workflow

Proposed sales enquiry

Create a sales enquiry for Example Distribution: 2,000 kg of Product A, required by 15 November 2026.

Upload Agent
Customer
Example Distribution
Product
Product A
Quantity
2,000 kg
Required date
15 November 2026
Ready for review
Edit detailsApprove enquiry
Review customer requirements before creating the enquiry record.

Sample Management

Track Samples from Request to Feedback

Keep sample requests, dispatch updates and customer feedback in one place. See where each sample stands and which requests need a follow-up.

  • Create sample requests linked to customers and products.
  • Track preparation, dispatch and delivery status.
  • Record feedback and identify outstanding follow-up.
SterlingIllustrative workflow

Sample Requests

RequestedPreparedDispatchedFeedback
CustomerProductStatusFeedback
Example DistributionProduct ADispatchedAwaiting feedback
See sample progress and outstanding feedback.

Product Information Management

Bring Product Data and Documents Together

Maintain your catalogue in Sterling's product information management (PIM) system. Store each Safety Data Sheet (SDS) and Specification alongside the relevant product, with information your team can find and use.

  • Create and maintain structured product records.
  • Upload and link Safety Data Sheets and Specifications to products.
  • Use the Product Data Agent to extract information for review.
SterlingIllustrative workflow

Product A

Product details

Product
Product A
Grade
Technical
Packaging
25 kg bag

Linked documents

SpecificationSafety Data Sheet

Extracted information

Review required
Review extracted information
Product records and their source documents in one place.

Quality & Document Intelligence

Compare CoAs with Specifications. Focus on Exceptions.

Use the Quality Agent to compare reported results with the corresponding Specification. See the values that fall within limits, the exceptions and the information that needs further review.

  • View test results alongside their Specification limits.
  • Highlight missing values and results outside limits.
  • Give your team a clear comparison to support its review.

Your team makes the final quality decision.

SterlingIllustrative workflow

CoA Comparison

TestSpecificationCoA resultStatus
Purity≥ 99.0%99.4%Within limits
Moisture≤ 0.20%0.25%Outside limits
Colour≤ 20 APHANot reportedReview required

Illustrative values for a fictional product.

Compare reported values and identify exceptions for review.

AI Pricing

Replace Spreadsheet Pricing

From contract volumes to spot orders, Sterling's Pricing Agent combines supplier cost, freight, quantity, currency and other charges into one landed cost, then shows the selling price and margin. When costs move, ask it to recalculate, so you can reprice before the change eats into profit.

  • Recover cost-to-serve, so margin holds after the sale.
  • Price spot orders at today's costs, not last month's.
  • Show the working behind every price, so your team can defend the number.
SterlingIllustrative workflow

Landed Cost & Margin

Input or outputInitial calculationUpdated freight
Quantity1,000 kg1,000 kg
Supplier cost£2.00/kg£2.00/kg
Freight£300.00£400.00
Other charges£100.00£100.00
Total landed cost£2,400.00£2,500.00
Landed cost per kg£2.40/kg£2.50/kg
Selling price£3.00/kg£3.00/kg
Gross margin20.0%16.7%
Recalculate

Illustrative calculation in GBP. Margin is calculated as selling price minus landed cost, divided by selling price.

See how a change in freight affects landed cost and margin.

Dashboards & Reporting

A Shared View of Commercial Activity

Bring enquiries, sample activity and commercial progress into view. Help your team understand current work and where attention is needed.

SterlingIllustrative workflow

Commercial Pipeline

Sales pipelineExample data · GBP
Open pipeline£3MAcross all active stages
Opportunities24Open customer opportunities
In negotiation£495k5 opportunities
Pipeline by stageValue · opportunities
  • Qualified£920k · 8 opps
  • Sampling£865k · 6 opps
  • Quoted£720k · 5 opps
  • Negotiation£495k · 5 opps
Open pipeline valueMonth-end snapshot
£0£1M£2M£3MAprMayJunJulAugSep
Next focus · Follow up on 6 opportunities in sampling.
Illustrative sales pipeline. Fictional values show how opportunities progress from qualification to negotiation.

See the Platform

See Sterling in Action

Explore how Sterling connects sales enquiries, samples, product information, document intelligence and pricing. Tell us which workflows matter most to your team, and we can focus the demonstration on your operation.

We will use these details to contact you about your demonstration request.